YouTube is the biggest video-sharing website in the world, and it’s been around for a long time. If there was ever a social platform that you can call your home away from home, YouTube is it. For many people, it’s an extremely valuable part of their brand presence, but there is a problem that plagues almost any new YouTube channel – low views.
The most challenging part about building a YouTube following is getting your initial views, which can be frustrating since it probably takes hours (and sometimes days) to get the first views. As hard as you might try, getting the recognition, your great content deserves can be very difficult, but it’s nothing you can’t handle.
Below are ten tips that will help build a bigger following on your YouTube videos:
1. The Foundation of a Great Channel: Custom Thumbnails
One of the most common issues with new YouTubers is not choosing an appealing thumbnail for their videos. As unappealing as it might sound, this is one of the first things people are going to judge you on. Without a professionally crafted thumbnail for your video, almost none will certainly end up watching.
With that said, here are some awesome practices to help create an aesthetically pleasing and effective channel:
Imagery is one of the most significant elements of any video or YouTube channel. After all, it’s what first attracts viewers to your content. When creating thumbnails, it’s best to use contrasting imagery that captures the viewer’s attention within a second or two.
What colors are trending? What vibe do you want people to get? These are also things to consider when choosing imagery for your graphic.
The next step is to make a text overlay that fits seamlessly into your thumbnail and doesn’t clutter the whole image. It’s preferred to use one of YouTube’s functional fonts and keep it simple, but make sure it’s readable.
For both Thumbnails and Channel Art, you should aim to have a consistent theme going on. If the entire channel uses bright colors, your thumbnails should adopt that same vibe. The point is to keep things unified to create a stronger brand identity for your channel or business.
2. A Great Introduction Video Helps
Once someone gets to your channel, the second thing they will look at is what you have on deck. If you want your viewers to finish watching, you must make an engaging intro video. It can be as simple as a logo with some text overlay, but whatever you do, you need to make it easy for them to get an idea of what your channel is about.
3. Lighting & Sound are Paramount
The next thing viewers will look at may come as a surprise, but the quality of lighting and sound are also crucial in building a viewership. Without proper lighting or sound, even great content will lose its luster. For this reason, it’s crucial to invest in some quality recording equipment and lighting to ensure you are getting the best sound and picture throughout every video on your channel.
4. Utilize Tags & Keywords
When it comes to YouTube, there are various ways to drive traffic to your channel. The first is utilizing tags and keywords attached to your video that appear during the upload process. They don’t show up on the actual thumbnail, but they can still play a vital role in getting views. In addition, keywords are typically used for search purposes, so it’s important to utilize them to the best of your ability.
5. Make Use of Annotations
Videos are now more engaging than ever with the recent introduction of annotations, which allow you to position links or call-to-action overlays on top of videos. Whether you are offering a discount code, asking for subscriptions, or simply promoting your social media, annotations are the best way to get people involved with your channel.
6. Social Media Engagement
Besides YouTube, it’s vital that you engage your social media followers. When you post YouTube content on Facebook, Twitter, or any other social media site, be sure to use the relevant keywords and tags associated with your video; that way, people can easily find it.
7. Form A Community
Forming a community of loyal fans is essential to getting more views on your channel. It’s a two-way street where you get more views, and they get more interaction. In order to build a community, you must interact with your viewers in the comment section of every video and host giveaways or contests from time to time.
8. Consistently Upload Quality Content
Each month your videos should never drop below the 20% mark. This doesn’t mean you need to upload every week, but you mustn’t go more than four weeks between each video. If you are uploading frequently enough (at least once a week), this means that people will be able to get back to your channel and re-subscribe. Check out this blog for 105 YouTube video ideas.
9. Optimize Your Channel for Mobile
More than 50% of YouTube views are coming from mobile devices, so it’s important that you optimize your channel to ensure they get the best experience possible. You can do this by making sure all of your thumbnails are optimized for mobile and desktop viewing and that your channel art and logo are mobile-friendly.
10. Utilize Google’s Tools for YouTubers
Since we’re on the topic of optimization, it’s important to mention that Google creates some excellent free tools out there just for YouTubers like yourself. Some of my favorites include:
- Creator Studio – where you can track subscriptions, respond to comments, and schedule videos for your channel.
- Insight – Measure the overall performance of your videos, including average view duration, retention rate, rewind rate, etc.
Summing It Up
Youtube is a great place to be seen and heard. And as such, it’s also a perfect channel for you to promote your business or personal brand. But how do you outstand the noise? These are just ten tips to gain more viewership on your YouTube video. There are many other ways to optimize your videos and channel to reach the right viewers, but I hope this gave you a good start.