Is PrestaShop going to be the Next Big Ecommerce Platform?

The ecommerce is evolving rapidly, choosing the right platform can be beneficial for businesses of all types. There is one name that keeps coming in mind when talking about ecommerce is Prestashop. But what exactly is prestashop? Is it the next big Ecommerce platform in coming years?

Prestashop has a significant importance in Ecommerce. Being an open-source solution, businesses are benefited by cost-effective access to a rich featured platform. It has the ability to scale upon the business’s needs. Prestashop is a platform with good potential in the world of Ecommerce.

Let’s talk about PrestaShop in detail. We will try to put a light on its features, capabilities and the potential in reshaping the future online retail.

What is PrestaShop?

It is an Ecommerce platform which is dynamic and versatile. It has been gaining recognition in the digital marketplace. The nature of this platform keeps it different from its competitors. It has the ability to redefine how businesses will operate online.

It allows the complete flexibility with many options to build and launch your Ecommerce websites with Prestashop. So, it makes easy to build and launch the store online and start selling products or provide services to the customers.

Features of PrestaShop

Prestashopallows businesses to create and manage the stores seamlessly.

Following are some of the key features and capabilities of Prestashop:

• User-Friendly Interface
  Prestashop has a user-friendly interface. Online store owners can easily manage their online stores on Prestashop without having much technical knowledge.
• Customizable Themes
  It has plenty of options – pre-loaded templates to customize. These options help in building a visually appealing and gives a professional touch to your store.
• Product Management
  You can easily manage products like add, edit and categorize. Also, adding the product descriptions, images, prices and features are hassle-free. It can handle huge product listings easily.
• Inventory Management
  You can use Prestashop tools to track and manage the inventory.
• Payment Gateway
  It supports wide range of payment gateways – PayPal, Stipe and other credit cards. Both the owner and customer feel safe with secure online payments.
• Shipping and Logistics
  It allows you to set up and provide different shipping methods on your store. It has functionality to integrate other carriers on this platform. Moreover, you can offer real time shipping costs to customers.
• SEO-Friendly
  Prestashop is built by keeping search engine optimization in mind. It has the features like customizable URL structures, meta tags and adding SEO friendly content for your products.
• Multi-Language and Multi-Currency Support
  It gives you the option to create a multi-language and multi-currency supported store. It can facilitate international sales.
• Marketing and Promotions
  You can start a marketing campaign, give discounts and start promoting your products or services easily. To increase the engagement, you can create a loyalty program or newsletters.
• Analytics and Reporting
  Prestashop has built-in analytics tool functionality to track sales, customer behaviors, and the performance of your store. But it is not limited to built-in tools, you can integrate third party tools for more in-depth results.
• Mobile Responsiveness
  Prestashop themes are made responsive for the wide range of mobiles, ensuring the optimum performance for mobiles and tablets.
• Security
  Security is the critical aspect, Prestashop contains all the necessary security features to protect your store and customers data from getting breached. It includes latest security patches and SSL certificates.
• Community and Add-ons
  Prestashop’s community is active. You can increase your store’s functionality by adding the Prestashopaddons or Prestashopmodules available on the Prestashop marketplace.
• Customer Support
  Prestashop has forums where you can ask the questions or queries about the problem or any assistance you need. You will have to pay for any technical assistance.
• Scalability
  Prestashop can handle stores from small to large. You can scale your store as it starts to grow.
• GDPR Compliance
  Prestashop has the tool and features to protect the data of the you store and customers.
• Easy Access
  Prestashop can be easily accessed by different devices. You can access it from your computer or through your phone. Prestashop has its own mobile app, enabling the owners to manage their stores through their mobile.
• Cost
  Prestashop is cost free to use. You will only pay if you are buying hosting solutions from this platform.

PrestaShop vs Other Ecommerce Platforms

Businesses often get themselves into multiple options when planning to launch an online store. They are confused when choosing a right platform. Among all the platforms PrestaShop stands out.