Using Videos in Ecommerce Product Listings: A Complete Guide

Using-Videos-in-Ecommerce-Product-Listings

In today’s competitive ecommerce landscape, compelling product videos can be an excellent way to engage customers, garner the confidence of the prospective buyers, and convert the site visitors into customers. The right video can present the product in action, help focus on the essential features of the product, and infuse confidence in making a particular … Read more

BTL Marketing for FMCG Brands

BTL Marketing

Below The Line (BTL) Marketing, refers to targeted efforts in marketing that reach out directly to the consumers, often at the actual point of sale and lead to real on ground engagement. This is in contrast to Above The Line (ATL) marketing, which reaches out to mass audience through different forms of mass media. BTL … Read more

Key Considerations When Choosing a Moving Company

Moving Company

Hiring a moving company is one of the most important things you can do when relocating to a new home or office. However, selecting the right team for your needs is no easy feat. Some moving companies are trustworthy but simply won’t be able to meet your needs, while others will be downright disreputable! The … Read more

Unlocking Sales Potential: Using Price Visibility in Your Pricing Strategy

Business

How you handle prices can make or break sales in e-commerce. While setting a price can help increase conversions, how and when that price is displayed to customers plays an essential part in shaping customer behavior – making for an effective price visibility strategy which not only boosts conversions but also generates excitement around your … Read more

Tips for Making Time for Yourself as a Busy College Student

hookah

Today’s college students are not just learners. They’re jugglers who balance academics, extracurricular activities, part-time jobs, and personal life. It’s a constant challenge to keep every ball in the air, especially for those enrolled in demanding degree programs. Yet, as we all know, all work and no play is neither healthy nor productive. One of … Read more

Understanding Mortgage Underwriting: The Common Reasons for Loan Denial

mortgage broker

Introduction: There’s nothing more exciting than a new home purchase. It can be both exciting and stressful. Exciting, because you have found your dream house and can’t wait to call it your own. Stressful because you have to go through the process of getting a mortgage loan, and there is always a chance your mortgage … Read more

Why Ethical Marketing Is the Way to Get Customers

Four Marketing Techniques to Make your Business Shine

In today’s hyper-connected world, consumers are not just purchasing products or services; they are buying into a company’s values and ethos. Ethical marketing, also known as socially responsible marketing, has emerged as a powerful approach to attracting and retaining customers. This strategy goes beyond the traditional focus on profitability and places an emphasis on transparency, … Read more

Examining the Use of Candle Stick Charts in Trading

A row of candles with numbers on them representing the data representation of a candlestick chart.

In the vast, complex world of trading, understanding the tools at your disposal is crucial. Candle stick charts are one such tool, offering a detailed view of market movements. With their unique visual representation, traders can assess market patterns and trends at a glance. Below, we delve into the nitty-gritty of these charts, exploring their … Read more