Below The Line campaigns are a very direct consumer engagement approach that tends to give a much more focused and individualistic form of brand communication than mass media strategies. Although creative concepts and well-planned strategy are important for the success of BTL marketing, it is the field teams-the ground warriors-who bring the campaigns to life. … Read more
In ecommerce, trust is everything. Since customers can’t physically touch the merchandise, they highly depend on information from retailers to make a decision when buying online. Detailed and clear product information let them feel confident about their purchase, thus establishing long-term trust in your brand. A detailed product listing gives you an edge over competitors … Read more
In today’s competitive ecommerce landscape, compelling product videos can be an excellent way to engage customers, garner the confidence of the prospective buyers, and convert the site visitors into customers. The right video can present the product in action, help focus on the essential features of the product, and infuse confidence in making a particular … Read more
How you handle prices can make or break sales in e-commerce. While setting a price can help increase conversions, how and when that price is displayed to customers plays an essential part in shaping customer behavior – making for an effective price visibility strategy which not only boosts conversions but also generates excitement around your … Read more
Introduction Magento 2 provides companies looking to enhance and personalize their storefronts online with a powerful platform with a wealth of functions. The platform is fully utilized Magento 2 with help from experienced Magento 2 headway chairmen; providing better customer service with streamlined processes as well as flawless operations. This paper explores the ways in … Read more
The ecommerce is evolving rapidly, choosing the right platform can be beneficial for businesses of all types. There is one name that keeps coming in mind when talking about ecommerce is Prestashop. But what exactly is prestashop? Is it the next big Ecommerce platform in coming years? Prestashop has a significant importance in Ecommerce. Being … Read more
The Coronavirus pandemic has changed our lives in numerous ways. When it comes to the business, it has completely transformed the way processes go and develop. It has mostly affected how people use technology for their companies and organizations. Modern technology has a lot to offer to different industries. Stay ahead in 2024 with emerging … Read more
Regardless of your niche and products, one thing’s for sure: the upcoming holidays can help you end the year on a profitable note. Last year’s holiday season saw retail sales grow by 4.8% compared to 2021. This year’s projection is a further increase of 4.5%. Since people are known to start their holiday shopping even … Read more
The price that you pay for a product or service seems to be acceptable. However, the shipping cost seems to be an additional cost that is not appreciated the most as it does not add value to the consignment. For store owners, offering free shipping comes out to be the only viable solution for making … Read more