Legal Marketing Trends to Watch This 2025

Legal Marketing Trends

According to research, around 57% of clients who require the services of a lawyer search for one on their own using the Internet. Furthermore, a remarkable 66% of sole proprietor lawyers undertake their own marketing. Despite the fact that being a lawyer is not a business or a trade, lawyers and their firms must market … Read more

The Best Online Marketplaces To Scout And Hire Elite Professionals In 2025

E-commerce Stores

Companies look to hire and find the best talent online. The company now has a global reach, allowing them to find the best professionals for their needs. Whether you’re a small startup looking for freelancers or a large enterprise looking for specialized experts, these marketplaces cater to all levels of hiring need from all professional … Read more

The Role of Field Teams in Executing Successful BTL Campaigns

BTL Campaigns

Below The Line campaigns are a very direct consumer engagement approach that tends to give a much more focused and individualistic form of brand communication than mass media strategies. Although creative concepts and well-planned strategy are important for the success of BTL marketing, it is the field teams-the ground warriors-who bring the campaigns to life. … Read more

BTL Marketing for FMCG Brands

BTL Marketing

Below The Line (BTL) Marketing, refers to targeted efforts in marketing that reach out directly to the consumers, often at the actual point of sale and lead to real on ground engagement. This is in contrast to Above The Line (ATL) marketing, which reaches out to mass audience through different forms of mass media. BTL … Read more

Unlocking Sales Potential: Using Price Visibility in Your Pricing Strategy

Business

How you handle prices can make or break sales in e-commerce. While setting a price can help increase conversions, how and when that price is displayed to customers plays an essential part in shaping customer behavior – making for an effective price visibility strategy which not only boosts conversions but also generates excitement around your … Read more

How LIS can boost your brand’s BTL Marketing

BTL Marketing

In today’s retail landscape, effective BTL activations are a must for better brand visibility and driving customers engagement. BTL Marketing is a promotional technique that uses targeted campaigns curated specifically for a select group of audience to create awareness and interest about a product or service. It may include in store promotions, point of purchase … Read more

Why You Need to Record Videos in Your Marketing Campaign

IT Marketing Tip

You know about videos. Chances are you watch the videos (lots and lots of them), but are you getting yourself on camera?   When marketers say e-mail marketing is dead – they are wrong. When they say you don’t need videos in a marketing campaign – they are wrong again. It is said that the most … Read more

Why Ethical Marketing Is the Way to Get Customers

Four Marketing Techniques to Make your Business Shine

In today’s hyper-connected world, consumers are not just purchasing products or services; they are buying into a company’s values and ethos. Ethical marketing, also known as socially responsible marketing, has emerged as a powerful approach to attracting and retaining customers. This strategy goes beyond the traditional focus on profitability and places an emphasis on transparency, … Read more

Why Customer Data Management Matters

Data Management

Customer Data Management is a tricky thing. It is the process of storing, tracking, and using all of the information collected by a business about its customers. CDM can be really complex for companies, especially e-commerce businesses to communicate with customers across their website, mobile, social media and other channels. As customers make for the … Read more

The Development of Marketing Automation

Marketing Automation

While aiming to sell services and products efficaciously in the marketing automation, organizations had found out the significance of adopting advertising techniques early on. Industrial automation course due to the acute opposition, advertising and marketing strategies got infused with the technological innovations so that it will evolve out because the contemporary advertising and marketing, which … Read more