Below The Line campaigns are a very direct consumer engagement approach that tends to give a much more focused and individualistic form of brand communication than mass media strategies. Although creative concepts and well-planned strategy are important for the success of BTL marketing, it is the field teams-the ground warriors-who bring the campaigns to life. … Read more
Below The Line (BTL) Marketing, refers to targeted efforts in marketing that reach out directly to the consumers, often at the actual point of sale and lead to real on ground engagement. This is in contrast to Above The Line (ATL) marketing, which reaches out to mass audience through different forms of mass media. BTL … Read more
In today’s retail landscape, effective BTL activations are a must for better brand visibility and driving customers engagement. BTL Marketing is a promotional technique that uses targeted campaigns curated specifically for a select group of audience to create awareness and interest about a product or service. It may include in store promotions, point of purchase … Read more