In today’s retail landscape, effective BTL activations are a must for better brand visibility and driving customers engagement. BTL Marketing is a promotional technique that uses targeted campaigns curated specifically for a select group of audience to create awareness and interest about a product or service. It may include in store promotions, point of purchase displays, sampling, sponsorships or coupons. At Love in Store (LIS), we help brands in designing and executing in-store activations that resonate with your target audience and deliver measurable results.
Addressing the Problems:
Challenges – Nowadays, brands looking for ways to elevate their BTL game are often faced with challenges like sourcing of incorrect candidates, having to engage with multiple partners for PAN India reach, poor personnel training modules on customer interaction and non-unified reporting procedures. This makes the entire process unmanageable and ineffective in long run.
Solution – Amidst all these challenges and hurdles, LIS emerges as the one stop solution for the overall tactical management of a brand’s in-store BTL Marketing. It acts as the single vendor for end-to-end BTL management for brands with a PAN India coverage of 700+ cities and on demand manpower. All our tactical activations are ready to go on ground in with a dedicated manpower in just 7 days and are tracked regularly by our real-time, actionable dashboards.
Our Services:
Market Activations – Our BTL Market Activation services cover tactical activations at Hotels, Restaurants and Catering, Malls, Corporates as well as Rural activations by short term tactical promoters who have been hired, trained and deployed according to collateral requirements.
Merchandising – We provide our clients with end to end merchandising solutions ranging from Signage, Branding, and Asset Deployment to POSM Procurement and Visual Merchandising – all in one place.
Audit – Pictures of deployed assets are captured via LIS app followed by sharing of reports with client on MTD basis. Audit criteria is set by the client and scores are allotted for each criteria. Payout amount is calculated based on audit scoring and released to beneficiaries upon client’s approval.
Our Approach:
- We receive the list of stores from the client
- The sales team is then aligned for a survey two days prior to deployment
- Post survey, detailed observation report is shared with measurements & element specification
- The assets are then sent for production
- Finished products are checked and picked up
- Logistics are set to send the assets to the respective cities
- Assets are deployed in alignment with the sales team
- Asset deployment data and visibility is captured via LIS’ app
- Visibility execution reports are shared to the client on MTD basis
This meticulous approach ensures that every aspect of your in-store activation is handled with complete precision and efficiency. We at LIS prioritize seamless coordination and leave no stone unturned in transforming your retail business in driving an impactful in-store presence.
If you too are looking to leverage BTL promotion tactics for your brand or simply have queries, don’t hesitate to get in touch. Let’s work together and elevate your marketing strategy to new heights!
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