How to Use Social Media to Increase Brand Awareness

An estimated 4.9 billion people use social media across the world.

This is expected to rise to 5.85 billion by 2027.

As you might expect, Facebook is currently the most popular social media platform but YouTube is not very far behind.

Plus, with the emergence of new platforms such as TikTok, which are proving to be a huge hit with the younger demographics, there has never been a better time to promote your business on social media.

Read on to find out how to use social media to increase awareness of your brand and increase your customer base in 2023 and beyond.

Choose the right platforms

There are so many social media platforms that you can use to promote your business and boost brand awareness. That being said, not all of them will be the right fit for your brand.

To make sure that you are using the right social media channels, you need to look closely at your target audience. What social media platforms are they using?

For example, as mentioned above, younger demographics tend to use Snapchat and TikTok the most, whereas Twitter and Facebook are popular with all ages.

Create relevant and engaging content

It is not simply enough to create business profiles on all the major social media platforms and then expect people to just start following you.

To attract new followers and increase brand awareness, you need to create shareable content that actively engages with your target audience. As well as written content, try to post video content,as this has been proven to increase engagement levels and increase brand recognition.

Share personal stories

The key to success on social media is building an emotional connection with your followers. One of the most effective ways to do this is by sharing personal stories.

For example, you could create a post that tells people how your business came about or you could make a video about one of your employees. Alternatively, if you are involved in a local charity or have just made a donation via year-end giving, then why not create content around this?

Be consistent in your efforts

When people follow a business on social media, they want to be presented with content on a consistent basis. This means that you can’t post once a day one week and then not at all the next.

If you are worried about managing your social media posts, then there are free online tools that you can use that do this for you. Try to create a mix of informative posts and entertaining ones and avoid anything that is overly sales-orientated, as this can be off-putting for users.

Final thoughts

If you are new to social media marketing, it can be a bit daunting getting started. However, once you start to learn the ropes and find out more about how different platforms work, you may be surprised at just how much you enjoy the process. Don’t be afraid to get creative and showcase your brand’s personality as this can help you to stand out from the crowd and blow your competition out of the water.