Pinterest! It’s a way more than a social network. In this article we will discuss the guide to Pinterest Marketing.
Are you using Pinterest for business currently? If not, then it might be a good time to put some stock into the idea especially now.
It’s all about marketing where which is used to boost your brand and Pinterest is serious one. Pinterest has shown a huge remarkable marketing potential as some popular sites that begin to receive more referral traffic from social media like Pinterest than Twitter.
It is a social media platform in which users can explore anything, share what they like and store visual content they find inspiring, helpful and entertaining.
Pinterest, we can say as a visual search engine just like when you are writing your blog articles or posting on your social account, you want your content to be searchable.
It is a great tool for building your brand identity.
This is nothing but adding a bookmark.
It is used to save pins and categorize.
Some statistics are:
So, the industry to benefit from using Pinterest is retail. But, Pinterest can work wonders for businesses which is outside of retail as well and you’re selling the dream!
The goal should be to use attractive images to spark the viewer’s though when using Pinterest as a marketing tool. And also Pinterest ads and Pinterest video ads is an lucrative option.
It is important to know that there are personal and business accounts on Pinterest. In a business account this will allow you to gain access to Pinterest Analytics and the ability to run ads i.e. making the platform ideal for marketers.
In Pinterest, you can pay for online advertising and you can give your normal pins a chance to boost as a promoted pins which guarantee even more intense client reach.
So, how can your business or brand use Pinterest as a marketing tool to help improve your brand awareness and conversions?
There are several Pinterest marketing services that include unique content creation and distribution to your Pinterest boards.
It is one of the more versatile, useful, affordable, and impact marketing tools for your businesses that are looking to convert more leads, sales, drive more traffic to your websites, and increase brand awareness to use.
Here are some do’s and don’ts of using Pinterest for business that may help.
The following tools are great for anyone for making images for Pinterest:
All pins have the same width and an unlimited length. A good fit for this is 736×1102 pixels for a typical pin.
It depend on your target audience’s time. On average, the best times to post are 2PM – 4PM EST and 8PM – 1AM EST and Saturday morning is THE best time to post as researcher said.
The best practices for Pinterest pin frequency is 5-30 pins per day.
Remember, all your efforts on Pinterest whatever you are doing can be improved by paying close attention to Pinterest Analytics. So, stay on top of Audience Insights and plan to refine your work.
Happy Pinning!
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