Nowadays, it is particularly easy to sell a car online. However, you do have to be aware of how to sell it correctly. This is even more important if you are just starting out on a car sales venture or are looking to do it as a bit of a hobby.
Taking into account a few fundamentals will see you selling your car quickly and have it happily nestled in its new home in no time.
#1 Take plenty of photos and be prepared for questions
When it comes to selling a car online, you are going to be catering to the lazy style of shopping. It is likely that your customer is going to be viewing cars from the comfort of their armchair or couch or within their lunch break, so they will not actually be putting in any leg work whatsoever.
Getting your potential customer to look at your car instead of all the others could hinge on your ability to take photos. If this is not your strong point, enlisting the help of a professional photographer could be a good idea. Ensure that lots of photos are taken and showcase them all on your listing. Then sit back and wait for the questions to fly in. If you find that you are continuously repeating yourself, add a Q&A part to your listing, but be prepared for those potential customers that would rather ask than read.
#2 Offer the car for a test drive
You should offer the car out for test drives; this will inspire customer confidence and could encourage a buyer to make a purchase. This is because, for the most part, cars are brought by the heart rather than the head. If it were the other way around, everyone would be driving the cheapest and most reliable vehicles, but that is not the case. However, if a potential customer likes the way the vehicle looks, then they are more than halfway to making a purchase, and a test drive could seal the deal.
#3 Provide delivery services
You should strive to provide delivery services for those customers living too far away to travel to your selling site or unable to get to you due to not owning a car. When you choose a delivery service, you should make sure that you do your homework; after all, if the vehicle does not reach its destination, the first point of call your customer hasis you.
Ensuring that your delivery service is trustworthy and insured for damages that could happen en route goes without saying – cars are far from cheap, and you should make sure that your customer’s investment reaches them in tip-top condition.
#4 Where to turn if things go wrong
Although there are things that can go wrong when selling cars online, it is generally a safe action. However, should you find that your purchaser:
- Decides that you have done something wrong
- The deal has not been carried out to their satisfaction
- They have not received their new car due to delivery services
You may find yourself open to lawsuits. This is when you will need a fully experienced and highly qualified lawyer on your side to represent your case in court.Of course, it is wise to enlist the help of a lawyer in the state where your car sale took place – so if you were in Newport Beach, you could enlist the help of Aaron Meyer Law.
Proving that you were not at fault could mean that you can save face in your network, and if you are running a car sales business, you continue to do so.
However, if you cannot prove that you have not committed fraud, you could find yourself with a jail term, a hefty fine, anda damaged reputation within your community.