What Does a Search Engine Optimization Consultant Do?

A search engine optimization consultant is a professional who helps you rank higher in organic searches. They will audit and analyze your website, creating an SEO strategy that aligns with your business goals.

Whether your website traffic has plateaued or dropped significantly, a skilled consultant can help you understand what’s happening and how to fix it.


A seasoned search engine optimization consultant can boost your organic traffic by using a variety of techniques and tools. They understand the algorithm updates that determine how search engines rank websites and can tailor a strategy to your business goals. This is a vital service for any growing or established company that wants to increase its online presence.

Before hiring an SEO consultant, be sure to set clear expectations and thoroughly vet potential candidates. This upfront time investment will be well worth it in the long run, as you’ll have a partner who can help you achieve and maintain your SEO goals. To find the right fit, look for an agency that prioritizes collaboration, transparency, and accountability.

An experienced search engine optimization consultant can help you identify the most relevant keywords for your business, create an inbound marketing strategy to drive targeted traffic, and optimize your website for search engine visibility. They should also have a thorough understanding of your industry and the unique challenges it faces. This will allow them to offer insights that can give you a competitive edge.

Another important characteristic of an SEO consultant is a deep understanding of the latest trends and best practices. They should be able to adapt quickly to new algorithms and strategies. In addition, they should be able to identify the factors that are driving or stalling your growth.

A good SEO consultant can conduct an SEO audit on your website and share recommendations for improving its performance. They will check the quality of your content, title tags, and metadata, as well as other on-page elements that contribute to search engine rankings. They may also recommend changes to your navigation structure and internal linking to make your website more user-friendly.

Technical SEO

Technical SEO involves optimizing the technical aspects of a website to increase its visibility and performance on search engine result pages (SERPs). This includes things like sitemaps, website architecture, page speed, and mobile responsiveness. It also focuses on ensuring that search engine bots can easily crawl, index, and comprehend the content on a webpage.

To succeed in technical SEO, it’s important to understand how search engines work and what they look for. This knowledge can help you make sure that your website’s code is clean and optimized. It can also help you identify problems that might affect a website’s ranking potential.

A good technical SEO consultant will be able to explain complex topics in an easy-to-understand way. They will be comfortable talking about things like JavaScript parallelization and server-side rendering, and they’ll know how to use tools like Chrome Dev Tools. Having a solid understanding of these topics will allow them to communicate with web developers and suggest changes that will improve a website’s performance.

It’s also important for a technical SEO consultant to have an in-depth knowledge of how on-page SEO works. This can include things like keyword research, title tags, meta descriptions, and image alt text. They should also be familiar with how backlinks impact SEO, and they should be able to recommend the best ways to optimize them.

As a general rule, a technical SEO will have more expertise in on-page SEO than off-page SEO. However, it’s essential to have a comprehensive understanding of both, as they are interrelated. Overlooking either one can significantly reduce a website’s ranking potential.

In addition to having a deep understanding of technical SEO, a good SEO consultant should be up-to-date on the latest trends and techniques. This will enable them to offer more effective services and ensure that their client’s websites are competitive in the current landscape. One way to do this is by following popular SEO blogs, such as Search Engine Land and The Moz Blog. These blogs host the opinions of journalists and SEO professionals, and they often publish how-tos and thought pieces about new SEO strategies.

Content optimization

A search engine optimization consultant knows how to optimize website content with the right keywords. They work with your content writers to share strategic recommendations about how to place these keywords in page titles, descriptions, headers, and subheadings in a way that makes the text flow naturally. They may also use tools to analyze the quality of your content and make suggestions about what needs to be improved.

A good search engine optimization consultant can help you rank higher on search engines, drive more traffic to your site, and ultimately increase your sales. They can also help you develop a long-term plan for your SEO strategy that will bring in sustainable results. However, it’s important to note that not all search engine optimization consultants are created equal. In order to find the right one for you, you should set clear expectations, thoroughly vet potential candidates, and ask pointed questions.

The first step is to identify what your audience wants and needs to know. This will allow you to target the keywords they are using, which in turn will help you attract more organic search traffic. Once you have identified your target audience, you can then start writing articles to satisfy their needs. The best articles are well-optimized, meaning that they have the right keyword density, are written for human readers, and include authoritative statistics and real-world case studies.

To improve the effectiveness of your content, you can use a tool like Ahrefs. This will show you which pages are not converting, which are converting poorly, and which have lost their ranking over time. It will also highlight any keywords that you are not ranking for. This information can be used to create a content roadmap that will help you achieve your goals.

Link building

When hiring a search engine optimization consultant, you’ll want to make sure they understand the importance of building links. These one-way hyperlinks, also known as backlinks, are one of the most important factors in determining search engine rankings. A good SEO consultant should have a proven track record of success, as well as a clear understanding of the current link-building landscape. They should be able to provide you with examples of past campaigns that have been successful and explain the process in a way that makes sense for your business.

A good SEO consultant should know how to create a solid content strategy that focuses on creating high-quality, link-worthy content. They should also be able to identify and implement a range of linking opportunities, including guest blogging, link reclamation, and brand mentions. Using these tactics can help you generate more quality links and improve your ranking in Google search results.

Another important skill for a search engine optimization consultant to have is the ability to build relationships. This involves reaching out to other businesses and websites, asking them to link to your website, and offering them something in return. You can use tools like KWFinder and Seorush to find keyword opportunities that have high search volume, low competition, and a high chance of being accepted by other websites.

The most important thing to keep in mind when building links is that quality over quantity is more effective. You want to focus on links from authoritative sites that are relevant to your niche. For example, a link from the New York Times is going to have more value than a link from a small blog that isn’t very well-known.

It’s also important to remember that Google has a zero-tolerance policy for spammy techniques. If you’re found to be using these methods, you could face a penalty and be removed from the search results altogether. So, it’s best to avoid these types of tactics and instead focus on creating high-quality content that naturally earns links. By doing this, you can achieve long-term, sustainable results that will help your business grow.

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