There’s no doubt that social media is a crucial channel for businesses today. However, not every social media campaign will generate the intended results.
Executing a successful social media campaign is tricky.
While there’s no handbook for doing it right, there are some ways in which you can improve your campaign’s Return on Investment (ROI).
1. Establish Your Goals
Your objectives will best represent what your social media campaign is meant to achieve.
So, identify your goals and relevant Key Performance Indicators (KPIs) right at the outset.
Some examples of goals are to increase brand awareness, to generate quality leads, and to boost revenue.
2. Know Your Target Audience
It’s tempting to target everybody on the internet.
However, not only will this be a waste of time, but it will also steer your campaign astray from its path.
The first step to creating targeted content is to know your audience. For instance, you should know how old they are, where they’re from, what their interests and pain points are, and so on.
Take your time to research your audience. There are a number of online tools that can help you zero in on your audience.
3. Create Good Content
Creating content that stands out in the sea of social media content is not easy.
Once you understand your target audience well, ask yourself how your content could add value to their lives.
Besides, don’t underestimate the power of visual content. Experiment with videos, infographics, GIFs, and so on. Find out what works best for your brand and target audience.
4. Optimize Your Social Media Profiles
First impressions matter.
What do you want social media users to see when they first visit your profile?
Make sure you give this some thought.
Also, keep your social media bio clean, crisp, and catchy.
5. Measure Your Performance
A lot of businesses end up executing their social media campaigns while being in the dark. This will lead to a waste of time as well as money.
To avoid this, make sure you measure the performance of your campaigns time and again. Track the right KPIs, and alter your campaigns accordingly.
Should you need any help or guidance at any point, you can make use of one or more of the many social media management tools. Shane Barker has reviewed some of the best ones on his blog.
Additionally, do give the infographic below a look!
Gaurav Sharma is the Founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow. He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch, and many more.