Promoting your website involves a myriad of tasks. What advertising does is break them down into bite-sized activities that you can implement. One of the crucial tasks before launching a website is testing its design. One of the interesting aspects of building a website is the fact that visitors are particular about how it looks. As you look for a web design firm in Toronto to help with your website, it would help to understand the importance and motivation behind achieving the most visitor-appealing layout you can offer.
Why Web Design Is Crucial
Web design can impact the way the audience perceives your brand. The impression that you make can either make them seek more of your content, learn about your page, or patronize your product and services. On the other hand, a chaotic and poor design will not make anyone want to visit. People will avoid such sites at all costs. Website developers in Toronto will help you find the appropriate designs for your business goals.
Web design can also help with your search engine optimization (SEO) strategy. Search engine crawlers factor in various web design elements and practices when ranking websites. The way you publish content on your site affects the way search engine spiders crawl through and index the pages. If you want to drive more traffic and compel your audience to stay, make sure that your website is pleasing, organized, and user-friendly.
Web Design Trends You Need to Apply Now
Contacting website developers in Toronto can help you jumpstart your goal of revamping your website’s design. Here are some design trends that draw traffic and sales:
1. Simple and straightforward
Now that most people access websites through their mobile devices, the audience’s attention span has also significantly decreased. What advertising does is get your message across in the short time given. One of the web design trends that help address this concern is the minimalist trend observable on several websites including the World Wildlife Fund. It illustrates a streamlined, efficient, and elegant spread that captures the attention of visitors and offers a fluid browsing experience.
2. Memphis design
There is a growing interest in “going back to the 80s” and that is evident in the Memphis design trend observable in several websites. The defining aesthetic of the 80s is characterized by a flashy style paired with a collection of multiple shapes, patterns, and colours. Although it is the complete opposite of the minimalist trend, it works for websites that want to reach a younger audience.
3. Image-peppered but with faster loading
Simplicity and elegance dominate the website design trends for 2022 but the majority of website developers in Toronto will advise business owners to include high-quality images and graphics on their sites. Still going back to the fact that most people access websites through mobile screens, a more vivid set of images and a faster loading time appeals to the audience best.
4. Typographic hero image
Web designers of 2022 see the importance of typography-led hero images in catching the attention of visitors. The primary purpose of these hero sections is to eliminate or reduce imagery and allow the message to create a great first impression.
These are comparable to how newspaper headlines can catch the attention of passersby. As a rule, the layout artist must use tasteful, creative, and attention-grabbing fonts to make this design work.
5. Retro revolution
If the 80s trend is about neon colours, the Retro-inspired website trend is inspired by the Wild West days. website developers in Toronto can attest to the bright background colours, robotic typefaces, and visible table layouts of Web 1.0 or the first web designs of the 90s. In recent years, designers have tried to revive this trend but with a collective experience in mind.
The 90s showcase unnecessary gimmicks, colours, and graphics that do not necessarily abide by the rules. Although others would think that it is a hit-or-miss design trend, it nurtures the unrestricted creativity of every designer.
6. Flat design
GIF files and animations have become passe especially with the growing number of mobile users in recent years. The trend is leaning towards “less is more”, and that is apparent in how websites are embracing a simpler and flatter design. If you think about switching to the flat icon trend then you are in good company because even tech giants like Google and Facebook are in on the trend. Animations will still be a staple but these will reflect the flat design principle.
7. Visible borders
Web design creates an illusion of magic around the content at hand. It is arranged in a digital space to catch the attention of visitors while showcasing the products and services that you are offering. And while this magical illusion captures the attention of anyone, the fact that a website layout is created on a strict grid and is held together by a code. It is easier to find websites now that show these borders and frames to reveal their foundation.
Visible grids help a lot in distinguishing one section from the other. As a result, the pages are easier to scan and content do not feel too crowded. Opt for a simple design with a Retro touch.
Through the years, several websites have incorporated interactivity. Google is known for its doodles that users can interact with either as a game, tour, music guide, and many more. In 2022 it is expected that more designers will adapt this in hero sections and page transitions.
The aim is not just to attract visitors but to encourage them to delve deeper and go beyond scrolling. The main goal is to encourage meaningful page engagements through swiping, clicking, and dragging. The result is a novel experience that make visitors feel involved as if they are solving a mystery. What advertising does is encourage website visitors to stay and do what you encourage them to do — buy, book an appointment, bookmark, subscribe, and many others. Website design is a crucial part of this. By applying 2022’s design trends, businesses attract visitors and let them stick around for more content.