When it comes to business, the power is shifting. Customers are beginning to demand more from the brands they patronize, and businesses are quickly recognizing this.
As an entrepreneur, one of the most effective ways you can react to this is to create a strong brand identity that shows your business’s connection to the desires and aspirations of your target audience.
But to successfully create a great brand identity for your business, you need a strong and memorable brand name.
A great brand name increases your company’s market awareness, consumer trust and loyalty, sales, and the value of your products and services. Having a strong brand name will also set your company apart from the competition.
Every entrepreneur must dedicate time to finding a great brand name because it’s one of the most crucial factors to attaining substantial success.
And, if you’re not quite sure how to find a great name, then stick with us because we’ve prepared this handy guide for you.
Here’s How to Choose the Best Name for Your Company
Even if you’ve spent years developing a game-changing idea that’ll disrupt your industry, your company will never reach true success unless it’s backed by the best brand name.
Finding the ideal name might be tough, but don’t worry; these simple steps will teach you how to choose the best brand name for your business.
1. Understand Your Audience and Industry
The road to a powerful name is paved with information. So, instead of day-dreaming about it, sit down, research, and learn everything you can about your organisation, audience, and competitors.
Make it a point to understand as much as you can about your company’s values, purpose, vision, and ambitions. Gathering this information will assist you in knowing the appropriate tone and personality for your brand.
2. Find the Best Brand Tone
The best approach to come up with a name that symbolises your company’s core principles is to ensure that it has the appropriate tone and generates a strong emotional reaction in your target audience.
So, concentrate on your target market and discover what draws them to your company. Knowing who your brand is addressing can help you know if your brand’s tone should be:
- Modern and innovative
- Emotionally impactful
- Fun and playful
3. Find Your Brand’s Secondary Elements
Unless you give your brand life, it’ll only remain an idea. And the easiest way to breathe life into your brand is to discover your brand’s secondary elements. These elements express the identity and personality of your business, and they include your brand’s:
- Big ideas
- Brand story
- Value proposition
Understanding these key elements will help you develop a brand identity that correctly represents your company to its target audience.
Understanding your industry, finding the best tone, and defining your brand’s elements will assist you in developing your brand’s naming criteria. Your brand’s naming criteria gives you a clear picture of the ideal name your company needs.
So get creative and begin searching dictionaries and thesauruses for words that match your company’s naming criteria. Concentrate on creating a list of short, appealing, modern, memorable, or symbolic words that will help your business stand out.
And just in case your naming process proves too challenging, then feel free to use a strong business name generator because it’s a fast and reliable way to get a catchy brand name.
Ensure to Test Your Name
After generating a list of possible brand names that are aligned to your naming criteria, don’t just select a name at random because it sounds good. Instead, run your list through a small sample of your target audience.
After you’ve tested these names, pick the best one and check with the USPTO to see whether it’s already been trademarked by another brand. Verifying your name with the USPTO will protect your company against potential copyright claims.
Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.