The online marketing platform is growing and evolving and as a business owner, you want to ensure that you are up to par on the local trends that keep your competitors relevant in the digital space.In order to achieve this, you need to understand the SEO concept. A perfect local SEO strategy includes both an on-page and off-page optimization. An effective local SEO guide should consist of the following:

1. Customer Reviews

Ensure that every time you offer a service to a customer, you solicit for their review. This is important as it is what will build your credibility in search engines like Google,Bingetc. As your credibility online grows, so will your rank on search engine performance. This basically determines on what page your business appears. The higher up the results, the better.

2. A Mobile Friendly Website

The key to having an effective SEO is making sure that your website is mobile friendly. This makes you more visible to potential and existing customers. This is because with the advent of the smart phones, most people prefer to use their phones to access products and services.

3. A GMB Account

As you grow your business online on your website, you also need to ensure that you have a working Google my business account.The GMB account ensures that you are visible and accessible, especially since it can be synched to the Google maps.  Your customers get access to you online, and they can also get to your actual physical location.

4. Local Oriented Content

The Local SEO guide is nothing without the content to accompany it. You must ensure that you have relevant, local oriented content in order to meet the immediate needs of your immediate audience, which are the people closer to you. This will ensure that the content is well received, appreciated, as well as relevant. This will ensure that the customers keep coming back to your page.You must also ensure that the content is regularly updated to build credibility.

5. Keyword Selection

In coming up with your content, you must ensure that you carefully choose your keywords as these are what will assist the search engines to categorize your content. If your keyword selection is well thought out, you will notice that your content will perform well in search engine pages hence increasing traffic to your site.

SEO does not have to be rocket science. All you have to do is keep all the above in mind and you are well on your way to understanding how to work on SEO and drive traffic to your business both online and offline.

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