A good website in 2025 is what makes a difference for a business to be successful online. Yes, there is more to it than just a visually appealing website; however, you need to treat it like the shop front of your business, but online. That being said, a good website isn’t cheap, which is understandable due to the revenue that it can generate for you. Nevertheless, it is what keeps the customers coming back to you, by having a good website that they can easily navigate.
Building a website that is engaging, informative and effective is essential, but it isn’t easy to build. You need to understand the important factors that people will enjoy when they are using your website. So, let’s take a look at what makes a good website in 2025 and how it can benefit your business.
The Homepage
The first thing that a user sees is the homepage, there doesn’t need to be a lot of information that appeals to the user. Just enough that will engage with them, enough to attract them to purchase a product or enquire about your services.
The homepage should have information that makes the user want to stay. A USP about your product or business, about the product itself, and any information that would entice them to buy/ work with you.
Focus On The User, Not What You Offer
This is a common mistake with many websites. They focus too much on the service or product rather than on how it would benefit the customer. This is what attracts them to buy the product or enquire. The customer needs to understand the benefit to them rather than what the product does.
If you are selling a product, the reason why you are selling it is because of the customer you want to attract. Therefore, you must know the questions that they want to be answered, and that is what you should show on the homepage of the website.
Make It Clear Why They Should Choose You
Another key element of your website that you need is to communicate the value of choosing you. What benefits can you offer your customers that nobody else can offer them? Don’t mention the generic parts of your business in terms of customer service. Make the message clear, especially if you need them to know what you offer them that is different to others.
Another key element for a website is that you shouldn’t use too much business jargon that can easily bore the customer or even confuse them. You want to reach out to a bigger audience at the end of the day, and using too much jargon can easily lose the customer. Ensure that you communicate the right message in terms of the value you bring them.
User Experience
The user’s experience is another important element that is essential to a customer. This is something that can be quite difficult to get right for the website, as it can be very technical. Furthermore, good user experience tends to mean that you will have a better conversion rate compared to a website with poor user experience.
To ensure you are considering user experience, you need to have a clear navigation menu with sub-categories that filter down. You shouldn’t have too many categories in the main menu. Additionally, the structure of the website is very important. They need to read the website in the order you want them to read it.
Another essential part of the website is clear CTA’s which means call to actions. This part of the website is what will help your conversion. The user needs to see a clear contact form or a button that makes it clear where they can purchase.
Make Sure Your Product Pages Can Convert
It is all well and good that you get a user to land on the product page; however, you need to ensure they convert. Again, this goes back to the point that you need clear call-to-actions for them to convert. Additionally, you need to ensure you have the information that the user needs for them to convert. For example, you’ll see that some websites will include dimensions with a particular product, just to give the customer a better understanding of its true size.
Video or animations are great for a product page because they give you a better understanding of how it works or looks. Furthermore, these videos and animations can explain the important features of it, something that would take too long to explain in written form.
The final piece of the puzzle is that you must include either testimonials or reviews of the product. Not only does this prove that you are legitimate, but it also proves that your product is valuable and useful.
To Conclude
A good website is essential and in some cases, requires a lot of money to ensure that the final product communicates what you sell and is easy to convert the customer. That being said, a website should include simple features to ensure that your customers convert, and that is CTAs. A web developer can build a good website that has the right features; however, a design agency based in Manchester.
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