In the retail space, visibility is no option. When the product isn’t properly placed, stocked, or displayed in a good way, you can be sure it won’t generate any sales at all.
Many manufacturers spend large sums on marketing but fail to convert leads due to subpar merchandising execution. The result of which is:
- Poor product visibility
- Consistent out of stocks
- Lack of brand presence in store
This is when professional retail merchandising services come in handy – they ensure that your product will be visible, recognized and purchased.
Retail Merchandising Services Explained
Merchandising services refer to the practice of optimizing product placement and shelf presence to improve sales performance.
👉 In layman’s terms:
Your product will be visible in store, recognizable, and sellable.
By combining strategy and field execution, these services can improve the way products look and perform in retail stores.
The Role of Merchandising Services in Trade & Retail Business Success
In today’s trade environment, most purchasing decisions are made in just a few seconds. Bad shelf execution means bad sales.
Professional FMCG merchandising services allow manufacturers to:
✔ Increase shelf presence and positioning
✔ Improve planogram compliance
✔ Keep enough stock in store
✔ Make the product more visible
✔ Increase in-store conversions
Our Retail Merchandising Services
Being one of the leading retail merchandising agencies in India, our business model is more than simply about putting things in the right place. We focus on achieving results that can be measured.
Merchandise Capabilities
Shelf Arrangement & Visibility Optimization
Optimizing the arrangement of merchandise
Planogram Compliance
Making sure that stores are compliant with planograms provided by brands
Product Availability Management
Ensuring optimal product availability and minimizing OOS
Point-of-Sales Material Deployment
Deploying POSM materials accurately for improved recall
Display Management
Developing impactful primary and secondary displays
Multi-Store Campaigns in India
Implementing merchandising campaigns in metros and T2/T3 cities of India
Our Revenue Generation Merchandising Model
Execution-driven merchandising includes 4 steps to ensure consistent implementation.
Steps Involved in Merchandising Model
Step 1: Analyze – Understanding your store-level visibility, performance, etc.
Step 2: Plan – Developing your merchandising strategy based on the analysis done above
Step 3: Execute – Engage trained merchandisers to deploy merchandising plans
Step 4: Monitor – Track shelf compliance and visibility through reporting
👉 Outcomes: Enhanced shelf execution that translates into increased sales and improved ROI
Benefits of Retail Merchandising Services
Businesses investing in retail merchandising services can expect an immediate positive change in their sales numbers.
Sales
- Increase in product visibility at the shelf level
- Increased conversion rate
- Product movement
- Retail sales performance
Brand
- Enhanced in-store presence
- Execution consistency across stores
- Improved shopper recall
Operational
- Enhanced compliance with planograms
- Minimized stock gaps
- Data-driven decision making
- Scalable execution across many stores
Industries we work with
Our retail merchandising solutions in India cater to the needs of:
- FMCG brands
- Personal care & Beauty brands
- Consumer electronics brands
- Food & Beverages brands
- Retail Chains/Modern Trade
Case study: Optimizing In-store Execution for a Global FMCG Brand
A major FMCG company worked with us, Love In Store, to optimize its merchandising performance across several retail stores.
The challenges faced were:
- Low MSL compliance of 64%
- Very poor shelf visibility with only an SOS of 22%
- Inconsistency in execution across stores
- Insights delayed by manual audits
Our Solution
- AI-based image recognition for retail audits
- Deployment of merchandisers and promoters
- Real time dashboard for performance monitoring
- Structured execution of planogram and visibility
Execution Scale
- Covering 3,000+ retail stores
- Execution in 23 states and 273 cities
- More than 200,000 image audits per month with very high accuracy
Performance achieved
- Increased MSL compliance from 64% to 90%
- Shelf visibility was raised from 22% to 60%
- Overall execution score was enhanced from 66% to 85%
- Manual effort in audit reduced by 70%
👉 Data driven merchandising with field execution improves retail performance tremendously.
Why Choose our Merchandising Company
- Pan India Execution Capability across various retail formats
- Skilled field staff with expertise in FMCG
- A high focus on planogram compliance and visibility
- Real-time performance reporting
- Proven ability to drive up shelf-level sales
We’re not just shelf managers—we’re experts in optimizing retail.
How to Select a Suitable Retail Merchandising Services Provider
Finding the best merchandising company to work with is essential to your success.
Important Criteria to Consider
- Experience with retail and FMCG merchandising
- Execution capability across several cities
- Training & Skilled Field Workforce
- Systems for Monitoring Performance
- Results Proven Through Case Studies
Quick Checklist
- Are they able to ensure planogram compliance?
- Do they have pan India presence?
- Are they able to monitor performance in real time?
- Can they help improve visibility and sales?
FAQs
What are retail merchandising services?
This entails managing product placements and inventory in stores for better visibility and increased sales.
How do merchandising services help boost sales?
Because it ensures the placement of goods in stores that results in increased sales.
What is planogram compliance?
It refers to the placement of the products based on planograms approved by the brand to improve their visibility.
How is merchandising service performance measured?
Using key performance indicators like shelf visibility, stock levels, compliance score, and sales.
In which industries are merchandising services applied?
FMCG, electronics, retail chains, personal care, and foods.
Do they guarantee planogram compliance?
Yes, because they ensure good structure through execution, professionals, and audits with the help of AI technology.
Are they available pan-India?
Yes, the organization provides service in all 28 states of India, apart from the many cities and emerging markets, where brands have access to execution facilities in different formats like retail chains and others.
Do they monitor their performance in real time?
Yes, performance is evaluated using real-time reporting and dashboarding tools as well as auditing, which ensures continuous monitoring of the execution process in the stores.
Can they improve visibility and sales?
Of course, they help improve visibility, compliance, and retail performance.
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