Symptoms of Dysphagia – A Guide For Carers

Alexa use cases

When caring for an elderly relative or somebody who has recently had a stroke, it may seem like there is more than enough work for you to do to help them with their rehabilitation. However, if somebody you are caring for has had a stroke, has a degenerative disorder like Parkinson’s or multiple sclerosis, or … Read more

The flip side of the coin: 9 reasons why you don’t need to go into IT

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There are thousands of articles on the web telling about a beautiful world of IT where money grows on trees, company employees relax on bag chairs and play ping-pong all day long, and they write code only occasionally, while solving global problems. But is this really the case, or is it time to take off … Read more

All About Kevin David: The Entrepreneurial Visionary

Kevin David

Kevin David is mostly an online entrepreneur. He inspired and created countless business geniuses. This young entrepreneur set up an online business with the help of partner marketing, Shopify, YouTube, Amazon FBA, and further training sessions. Let’s know here all about Kevin David, one of the youngest entrepreneurs. Who Is Kevin David? Kevin David is … Read more

The Role of Field Teams in Executing Successful BTL Campaigns

BTL Campaigns

Below The Line campaigns are a very direct consumer engagement approach that tends to give a much more focused and individualistic form of brand communication than mass media strategies. Although creative concepts and well-planned strategy are important for the success of BTL marketing, it is the field teams-the ground warriors-who bring the campaigns to life. … Read more

The Importance of Accurate Product Details: How Transparency Builds Trust

ecommerce

In ecommerce, trust is everything. Since customers can’t physically touch the merchandise, they highly depend on information from retailers to make a decision when buying online. Detailed and clear product information let them feel confident about their purchase, thus establishing long-term trust in your brand. A detailed product listing gives you an edge over competitors … Read more

Using Videos in Ecommerce Product Listings: A Complete Guide

Using-Videos-in-Ecommerce-Product-Listings

In today’s competitive ecommerce landscape, compelling product videos can be an excellent way to engage customers, garner the confidence of the prospective buyers, and convert the site visitors into customers. The right video can present the product in action, help focus on the essential features of the product, and infuse confidence in making a particular … Read more

BTL Marketing for FMCG Brands

BTL Marketing

Below The Line (BTL) Marketing, refers to targeted efforts in marketing that reach out directly to the consumers, often at the actual point of sale and lead to real on ground engagement. This is in contrast to Above The Line (ATL) marketing, which reaches out to mass audience through different forms of mass media. BTL … Read more